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UI/UX Design

User Interface & User Experience Design

Good User Experience and a simple yet intuitive User Interface is the foundation of a good application that keeps users engaged.

We are very proud of our design prowess. Drawing on our deep expertise in design, our Design team cares for your user’s experience over the entire client journey, at every milestone with our clients. Building on the work of the Product Strategy team, we usher your product through the entire design process. We aim to achieve your strategic goals while delivering exceptional interactions with visual finesse.

We also collaborate with our Engineering team to ensure our designs are technically feasible within the constraints of the project. At the same time, we’re constantly tracking innovative new technologies that can make the experience more seamless and integrated.

Even after the design phase, we maintain a relentless focus on your business goals. Our design team ensures the product we deliver will solve your challenge while meeting your user’s needs.

Design Process

Research

We dissect and analyze your targeted users’ behavior on a microscopic level and prepare your Idea to stand the test of time in the crowd Of users whose attention span is of less than a second.

Wire-framing

We create wireframes for our applications using tools like Sketch, Photoshop, and invision along with a few concepts of the high fidelity mockups to create a skeleton of the app that serves as a foundation for the high fidelity mockup design.

High Fidelity Mockups

We design high-fidelity mockups of the app by absorbing the feedback gathered from the discovery, definition and the wireframe stage. At this stage, we incorporate the branding guidelines, add fonts, colors and animation to bring the idea to life.

Prototyping

We like to build our clients’ products with clinical efficiency, and try to lock in the user requirements in the design phase to ensure smooth development. We use tools such as Invision and Adobe Xd to perfect the user flows and the workflow while providing our clients with a taste of what the finished product will look like.

Tools We Use